American Psychotherapy Association

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Annals
Summer 2007

Advertising

Publication:
Annals of the American Psychotherapy Association is the official peer-reviewed journal publication of the American Psychotherapy Association (APA). The association was formed to enhance the public perception of psychotherapy. The organization was developed to bring together counselors, marriage and family therapists, pastoral counselors, psychiatric nurses, psychiatrists, psychoanalysts, psychologists, social workers and other psychotherapy professionals to provide a reliable, credible forum for ethical and professional standards.

Issuance: Quarterly (March, June, September and December)

Established: 1998

PURPOSE:
APA’s purpose for Annals of the American Psychotherapy Association is the continued advancement and recognition of the psychotherapeutic process.

EDITORIAL FOCUS:
Annals of the American Psychotherapy Association contains articles and columns dealing with relationships, ethics, prescription medicines, treatment modalities, trends in psychotherapy and therapeutic tips/techniques. Annals also features book reviews, spotlights on members and association information. APA members may complete continuing education (CE) credits by completing tests based on articles in the Annals.

MARKET:
APA has approximately 3,000 members, and our membership includes counselors, social workers, marriage and family therapists, psychologists, psychiatrists, psychoanalysts, nurse psychotherapists, pastoral counselors and all other specialties working in the field of psychotherapy.

CIRCULATION:
The circulation of Annals of the American Psychotherapy Association is over 3,000 with an estimated readership of approximately 7,500.

REQUIREMENTS OF ACCEPTANCE OF ADVERTISING:
Subject to the approval of the Publisher and Editor. Advertising is sold on a first come first serve basis. APA reserves the right to refuse any advertising.

PLACEMENT POLICY:
Interspersed.

ADVERTISER INDEX:
An Advertiser Index is published in each issue listing each advertiser’s name, phone number, and reader service card number.

SUBMISSION:
Contact the Editor for information on submission deadlines at (800) 205-9165 or by e-mail. All advertisement materials should be sent to the Editor at APA, 2750 East Sunshine, Springfield, MO 65804, or by e-mail.

 

2005-2006 ADVERTISING RATES

BLACK AND WHITE RATES:

Size 1 Time 2 Times* 4 Times*
Full Page $2,130 $2,025 $1,920
2/3 Page 1,490 1,415 1,345
1/2 Page 1,280 1,215 1,150
1/3 Page 1,065 1,010 960
1/4 Page 850 810 510

*Price of advertisement per insertion

COLOR RATES:
4-Color Process: B&W rate + $825*
*Per page or fraction of page.

BLEED RATES:
No charge

ADDITIONAL CHARGES:
Typesetting and design are available for ads that are not camera-ready at an additional cost. Contact the Editor at (417) 823-0173 for more information.

PREFERRED POSITIONING RATE:
Inside Back Cover: 4-color rate + 25%

PAYMENT:
Payment is due with insertion order. For multiple ads, payment of one-half must be made with insertion order, balance to be paid in full before final insertion. Current APA members receive a 25% discount on all advertising.

OTHER ADVERTISING OPPORTUNITIES:
Contact APA at (800) 823-0173 to find out how you can advertise on APA’s website and at APA regional and national conferences.

 

AD REQUIREMENTS

REPRODUCTION REQUIREMENTS:
CD right reading, emulsion down, 175-line screen is preferred. Four-color process requires computer to plate, right reading, emulsion down, 175-line screen. A color key or tear sheet proof also must be supplied. Color rotation of computer to plate must be cyan, magenta, yellow and black. Register marks and color must be indicated on each negative and must have undercolor removal.

ELECTRONIC SUBMISSION:
Electronic files are accepted via e-mail, CD or 3.5 disk using QuarkXPress, Photoshop or Illustrator software. Files must be in TIFF or EPS format high resolution at 300dpi or higher.

TYPESETTING AND DESIGN:
Annals of the American Psychotherapy Association provides ad building services at an additional cost if you supply text and other materials. Contact the Editor at (800) 423-9737 for more information.

CONFERENCE EXHIBITOR OPPORTUNITIES:
Opportunities abound at APA regional and national conferences to promote your products and services to psychotherapy professionals.

Exhibiting at an APA conference allows you to:

  • Develop new customers.
  • Maintain and strengthen relationships with existing customers.
  • Demonstrate your products or service one-on-one with potential buyers.
  • Increase your company’s name recognition.
  • Recruit new members.
  • Receive a 15 percent discount on advertising in Annals.
  • Gain additional sponsorship opportunities to boost your sales.

Call (800) 205-9165 to find out more about exhibiting at upcoming conferences.

 

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